Adding real value to retail security systems
Most retailers clearly see the benefits of CCTV in deterring and detecting with more than 90% of retailers using the technology in some way.
The main driver is usually a need to reduce shrinkage and whilst this is still a primary function many retailers are starting to recognise that their CCTV platform can deliver so much more.
Intelligent CCTV Video Analytics can enhance security and safety as well as providing a range of non security related services including;
People counting - across multiple stores providing footfall statistics both real time and historical providing essential information in evaluating the success of campaign activity.
Optimising store layout - by using heatmap technology retailers are able to determine customer behaviour including traffic flows and dwell times highlighting 'hot' high value merchandising displays as well identifyng 'cold' less productive areas of the store. Your merchandising team can make real time evaluation of the performance of in-store advertising.
Queue and shelf stock monitoring - improving customer service and maximising sales opportunities by opening additional checkout lanes and stock replenishment requirements.
Intelligent CCTV Video Analytics can also deliver enhanced security applications including;
EPoS integration - to enhance loss prevention.
Removed object detection - increasing security in higher risk areas including external displays.
Left object detection - such as cars being parked in prohibited areas and smaller objects such as bags or parcels being left unattended
Virtual trip wires - that can be used to detect pedestrians and vehicles straying in to prohibited areas or travelling in the wrong direction through entrances and lanes.
Contact USS today to discuss the ways that our Intelligent CCTV could bring real business value to your retail store.